iLASH U is an eyelash extension service run by Fayrouz Elamri out of her place in Perth, Western Australia. Based on my initial discussions with her, she wanted her business identity to be industrial, yet sophisticated and minimal at the same time. Her space is filled with beautiful indoor plants and furniture that inspire an industrial and structured look. Think exposed bricks and Monsteras.
The solution to her problem involved crafting an identity complementing the environment that clients would spend time in as they get their eyelashes done. The resolved logo and the colour palette have a flair of elegance to them. The logos were given different variations to introduce a level of flexibility in the identity. 
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